Read Online Coca-cola & Nestle-Global strategy RTF
Coca-Cola has a world-known brand. The cold drink is equally favored by all people irrespective of ages, gender, sex, color, and creed. The Coca-Cola Company is presently world marketers and manufacturers of non-alcoholic beverages. The company headquarters are located in Atlanta, Georgia. It has many offices worldwide. It gave employment to 31,000 and has an operation in 200 countries around the world The company was established in Switzerland around 1866 by Heinrich Nestle. In starting its main product was “milk food,” made from powdered milk, baked food, and sugar and presented as infant food in option to fresh milk. After getting huge success in Switzerland first foreign offices were opened in London in 1868. In act of expansion In 1905, the company merged with the Anglo-Swiss Condensed Milk. Later on, the company added condensed milk in its product line. Nestle expanded in the USA and Britain in the late 19th century. By the beginning of 20 the century, it has a presence in and in Australia, South America, Africa, and Asia
