Prologue: India has population of 1.3 Billion, it is the second largest market in the world. The purchasing power of people are high -they they 2 minutes to buy any product under Rupees 1000 and 10 minutes to buy any product under Rupees 10000. If right kind of products are launched in India under Rupees 1000 and Rs 10000, the sales would explode, but marketers do wrong thing by placing products of mass consumption above Rupees 10000. This book is about investment in India and enjoying sales from its vast market.