Feel Free Read Entering the China Marketplace: the right way, the wrong way, or the China way PDF
Based on the author's popular LinkedIn article, the ebook detail the factors undermining foreign direct investment in China. (296 pgs)Contents:1) Introduction: -Best Buy's China venture -The need for internet restrictions -Google's demise -What other factors cause foreign businesses fail in China? -Drivers of Success for Market Entry into China -A statistical analysis of business failures -The need for cross-cultural competence -How to win Chinese Consumers: Competitive strategy of Wal-Mart in China -Growth Continues Amidst Rising Competition, Policy Uncertainty2) EU Trade and economic relations with China3) Foreign Direct Investment & Growth and Economic Performance4) Legal and tax issues5) The future role of the Renminbi6) China's digital marketplace7) Asia is the futureChina is the number 1 destination in the world for foreign investment, according to the UNCTAD. The country has overtaken the US as the top destination for foreign direct investment (FDI), for the first time since 2003. By 2014, foreign firms invested $128bn (£84,8bn) in China, and $86bn in the US, according to the United Nations Conference of Trade and Development. The growth in China's foreign investment benefitted the services sector as manufacturing slowed. Globally, foreign investment fell by 8% to a total of $1.26tn last year. Recovering rapidly from global economic crisis in 2008, companies across gradual industries experienced improvements in performances in China. According to EUCCC Business Confidence Survey 2011, 78% of respondents report an increase in revenue and 71% report an increase in net profit. Furthermore, Chinese government recently announced 12th Five Year Plan, which emphases on upgrading industries, growing domestic consumption, developing the service sector, reducing income disparities and increasing health, education and social welfare coverage, therefore, by creating more demand, the Chinese government lifts the FDI inflow expectation even further. On the other hand, the growing scale of Chinese market also means increase in competition, which many European companies perceived a bit of struggle both from global companies and from domestic firms. Chinese companies are catching up with their foreign competitors. In particular, vast improvements have been seen in brand recognition, marketing and sales capabilities, and product quality. Consequently, the intensed competition greatly increased performance of industry in China. It is crucial to note that there is a substantial increase over the concern of Chinese regulatory environment; EUCCC’s Business Confidence Survey stated that the need for transparency and well-regulated market is more important than ever than before, an overwhelming 83% of respondents believe the promotion of fairer competition in Chinese market is important for China’s future. [Long-form Article-296 pgs]See more details on our Facebook page: https://www.facebook.com/Americana-Press-1578051085850742/
